Wednesday, June 22, 2011

Mirror, Mirror on the wall... who is the fairest of them all?!

Till date, I have never understood Indians' fascination with fairness. I can't help but cringe whenever I see an advertisement about one of the many fairness products. Sometimes I wonder if it is not the hangover of the British Raj. Why is it that our definition of beauty begins with fair-skinned? Why is it that every Tom, Dick and Harry, whenever he is looking for a girl to marry, begins his matrimonial advertisement with looking for a fair, slim girl...? it doesn't even matter how butt-ugly he is, he would always want a woman who should look like Aishwarya Rai.

I think the fairness products category must have the most number of products in it's kitty. From fairness creams to face washes to even powders... everything is available. And now, these products are not only there for women to use, men have joined the bandwagon as well. Gone are the days when Tall, Dark and handsome was the eligibility criteria for choosing Mr. Right. Nowadays, fair and lovely women want fair and handsome men for themselves.

I ask you is only fair-skinned people beautiful? if that is so what about Naomi Campbell or Bipasha Basu? Aren't they gorgeous women? Does it really matter what your skin measures up on the so-called 'fairness meter'?

I know so many women who have serious inferiority complex irrespective of the fact that they are intelligent and smart... and it is all because they are not fair but wheatish. Actually, this phobia with fairness has been engraved into our minds since we are little babies. since the time we are born, the first thing people notice is if the baby is fair or not... especially if the baby is a girl. Because it is the general perspective that if you are fair, then only you are pretty. How many times, have you gone to meet a new-born and heard some aunty saying, 'rang thoda savla hai par koi baat nahin dheere dheere saaf ho jayega.'?and these are the same aunties who suggest to the new-mother about applying besan, dahi and all such gharelu nuskhas so that 'rang gora ho jaye.' as if fair skin is the be all and end all of existence!

As I said before, this fairness phobia can be attributed to maybe the Britishers. When they were here, I am sure all the desi men must have been enamored by the phirangi memsahibs. And it is just continuing on...

The irony - Foreigners come here to get a tan and brown skin (they even have artificial tanning booths) and we, in the hopes of aping the west, are applying fairness creams, powders and what not!


  1. I would still prefer a tall-dark-handsome guy instead of a fair-and-handsome one, for reasons I can't comprehend.

    Fairness products are banned in the west as they are consider racist, but India me sab kuch chalta hai :( And those ads I tell you, they potray such a sad story that a dark woman is such a loser and then, she becomes fair over a period of 14 days and the world is at her feet. BULLSHIT

  2. hehe....this is just what i needed....a good laugh

  3. You were so True in your Para 4. In my 20 Years on this earth, I have seen one thing that if you are not fair skinned, then you are not fair skinned. They just make you realize that - someway, sometime.

    I have seen people even apply talcum powder to get a white glow on their faces just coz they are ashamed of being wheatish. They are just so prone to inferiority complexes. Their confidence is just shoved off either by their peers, seniors, juniors and what not. It gets even worse where even parents do favoritism among the kid who is fair skinned and the one who is not.

    As for girls, I think they have taken LGBT Movement a bit seriously coz they just want a GIRL-like Boy who is Fair skinned, Chubby, Cute and what not. Gone are the days of Mr. Tall, Dark and Handsome. They would rather prefer a Dumb WHITE Couch Potato instead of a Wheatish Intelligent Tom Cruise. Happy, these girls were not born during Ku Klux Klan (1920) in States.

    It looks like that the fundamentals have been rewritten, You just need to be fair skinned (as if it was in your control) for a particular job or post rather than being just intelligent and suitable for the same post. .. and someone really needs to give senses to those Fair & Lovely Butt Heads.

    .. and coming to a more reasonable conclusion, I would not convict any particularcolorofskin people for all this. I think its all about any individual Human being's outlook, his/her upbringing, social background, parents, peers and life and so on, that leads to what it leads to. I think I have gone way too long on this. I just hope FB allows me to post this big comment. Thank You.


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